About Me

Growing up, people always told me “It’s not what you say, it’s how you say it” and frankly speaking, I never really understood what they truly meant. 5 years into my strategic communications career, I realized the importance of each word choice, the impact behind the messaging and most importantly, the presentation.

At the smallest scale, we might think that synonyms can be used interchangeably, but that is not the case depending on our target audience. For example, if we are targeting pianists, we could use musical terminology that would not be feasible when communicating to the general public about music.

In a larger sense, words come together to arouse emotions, which brings impact. How we present the words can stimulate the target audience to crave fried chicken, motivate them to do an extra rep at the gym, or see new colours when listening to a Ballade.

Once that is done, we want to invigorate our message through user experience design. This includes the use of colour, typography, space, pattern and countless other techniques to enhance our messaging. Imagine a cereal box or billboard with just words typed in Times New Roman. This is what I think about every time I create a social media post, design a flyer, or update a webpage.

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